José Anastasio Urra is Associate Professor in the Department of Business Management "Juan José Renau Piqueras" of the Faculty of Economics of the University of Valencia, Spain. Director of the University of Valencia's Master in Strategic Consultancy, European Ph. D. in business organization, member of some of the main Ibero-American Scientific associations of Business management, and reviewer in different Spanish and international scientific journals. His teaching and research specialization focuses on issues related to business strategy, decision theory, strategic diagnosis, business cooperation and strategic alliances, fields in which he has presented numerous Contributions in Spanish and international scientific congresses and multiple publications, both scientific and divulgative.