foto Joaquin Aldas Manzano
JOAQUIN ALDAS MANZANO
PDI-Catedratic/a d'Universitat
Vicerector/A
Vicerector/a-Rectorat de Planificacio, Qualitat i Tecnologies de la Informacio
Knowledge area: MARKETING AND MARKET RESEARCH
Department: Marketing and Market Research
Facultat d'Economia Despacho 1P11 Avda. de los Naranjos s/n 46022-Valencia España
(9638) 64055
Biography

Joaquin Aldás-Manzano (PhD in Business and Economics, Universitat de València, Spain) is Professor of Marketing in the Department of Marketing, Faculty of Economics, Universitat de València, Researcher of Valencia Economics Research Institute (Ivie) and Visiting Research Fellow of the University of Glasgow (Scotland, UK) His research interest is focused on quantitative methods in marketing research and it has been published in the European Journal of Marketing, Journal of Services Marketing, Journal of Interactive Marketing, Journal of Business Ethics, Online Information Review o Tourism Management. He has co-authored with Prof. Ezequiel Uriel the book: Análisis Multivariante Aplicado [Applied Multivariate Data Analysis] (Thomson, 2005) and Análisis Multivariante Aplicado con R [Applied Multivariate Data Analysis with R] (Paraninfo, 2017).

Subjects taught and teaching methods